Wednesday, November 11, 2015
Will It Be The iPhone 6s or The iPhone 7 in 2015?
The Apple iPhone. Everyone knows what it is, the brand is huge and for many the very word "iPhone" is synonymous with smartphone. It was the first touchscreen phone design to truly capture the public imagination and introduce the world to the wonders of what a truckload of apps can do for your daily life. For a long time now, the iPhone has been a pretty dominant force in the mobile market to say the very least.
To say that it utterly rules the space, however, would be disingenuous. There are other forces at play and they have only become stronger and more prominent over time. Apple's rivals, such as Samsung, LG, HTC, and Sony, have really stepped up their game, offering increasingly appealing flagship products. Many of these have in fact been good enough to tempt former Apple fans away from the joys of iOS and into the wild open territory of Google's Android platform.
Still, even in the face of stiff competition, the iPhone attracts a lot of attention, with millions of eager fans rabidly anticipating each and every launch taking place pretty much every September like clockwork. The frenzy is assisted of course by an increasingly detailed and mostly accurate rumour mill, propped up by a complex network of analysts, contacts and sources inside the Asian supply and manufacturing network that produces pretty much every major smart device.
The competition really has reached fever pitch over the late 2014-to-mid-2015 launch schedule. Apple saw public demand for a re-designed iPhone flagship with faster performance, better camera capabilities, but most crucially of all; a larger display panel. Not only did it meet the demand for an enlarged flagship with the iPhone 6, but it also finally decided to cater to the increasingly popular phablet market with the iPhone 6 Plus - these are two of the biggest smartphones Apple has ever produced following years of sticking to a size that has now become associated with the "Mini" or "Compact" sector of the market.
Then Samsung, HTC, and most recently LG, have all hit back with their own revamped flagship devices. HTC aimed a bit too low and has offered something too similar to last year's model to capture consumer enthusiasm. Samsung and LG, on the other hand, really did come out swinging with some extremely capable hardware and a couple of fantastic new-look designs.
If there's one thing you can say about the mobile market it's that it never really stands still. Now we're in June, halfway through the year, and closer to the launch of the next iPhone in September than the previous launch (which still seems very fresh) the same time last year.
Like all other major manufacturers, Apple operates on a tight schedule. There's always a successor model in the works, and the next iPhone, be it iPhone 6s or iPhone 7, will have certainly been under development for a while now. The firm does sometimes switch things up a bit, but for now we've every reason to believe it'll stick to the same pattern and launch another set of iPhones in September 2015.
We've also now seen Apple host its WWDC 2015 conference where the new build of iOS; iOS 9, has been showcased, along with a bunch of new features. The time between now and September is a chance for developers to create new content, find bugs and offer feedback, so that Apple can get iOS 9 well and truly polished for the next iPhone's arrival.
Naturally the rumour mill has already churned into action and there's a lot of information flying around about what we can expect to see this Autumn. It'll be interesting to see what Apple does next though, historically after big landmark launches the next generation is incremental (think iPhone 5 to iPhone 5S - the "S" series is always the lesser advancement).
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