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Thursday, November 12, 2015

Micromax Canvas Blaze 4G, Canvas Fire 4G and Canvas Play 4G Revealed, starting at Rs 6,999


Today Micromax reveals three new budget 4G smartphones Canvas Blaze 4G, Canvas Fire 4G and Canvas Play 4G. With the increasing demand for 4G enabled smartphones in India, Micromax has now launched its new line-up of 4G offerings.The phone maker has also teamed up with Airtel to offer introductory 4G double data for a period of six months across its 4G range of smartphones.Canvas Blaze 4G and Canvas Fire 4G are priced at Rs. 6,999 each, the Canvas Play 4G is priced at Rs. 12,499.

With the consumer demand constantly shifting towards faster internet speed and seamless connectivity, Micromax now has a portfolio of 6 devices in less than three months. All three devices run Android Lollipop.




Canvas Blaze 4G, Priced at Rs 6,999 offers a 4.5-inch FWVGA (480x854 pixels) IPS display. Powered by a 1.1GHz Qualcomm Snapdragon quad-core processor with 1GB RAM and a 2000mAh battery, the smartphone promises super-fast internet speeds, seamless multi-tasking and entertainment. It also comes with 2MP front-facing camera and 5MP rear camera and 8GB storage that is expandable via microSD card (up to 32GB).

Micromax Canvas Blaze 4G bears an accelerometer, ambient light sensor, and proximity sensor.Apart from 4G, other connectivity options of Canvas Blaze 4G include 3G (HSPA+), Wi-Fi 802.11 b/g/n, Bluetooth 4.0, Micro-USB 2.0, GPS/ A-GPS, and a 3.5mm audio jack. The smartphone is backed by a 2000mAh battery that is rated to deliver up to 220 hours of standby time and up to 6 hours of talk-time.



The Canvas Fire 4G supports a 4.5-inch display and is powered by a 1GHz MTK6735 quad core processor. The device gets 1GB RAM, 8GB in-built storage and a 1850 mAh battery completes the package. The device is priced at Rs 6,999.The smartphone was introduced earlier this month.Canvas fire 4G is also priced at Rs.6,999.




The Canvas Play 4G sports a 5.5-inc (720x1280 pixels) HD IPS display with a layer of Corning Gorilla Glass 3. Powered by a Qualcomm Snapdragon 1.2GHz quad-core processor and 2GB RAM, the smartphone comes equipped with a 13MP rear camera and a 5MP front camera. The 16GB of expandable storage model is priced at Rs 12,499. The smartphone is backed by a 2820mAh battery.

Commenting on the new launches, Shubhajit Sen, CMO, Micromax Informatics, said, “With the roll out of the 4G networks across 296 cities and more cities by December this year, we expect this to surge a shift from 3G to 4G as well 2G to 4G in under penetrated markets. Our 4G smartphone launches are well timed with the 4G technology evolution and roll-out to ensure our consumers use mobile internet for not just entertainment but also for work while at home or on the go. Over the due course of time our entire Canvas range of smartphones will be upgraded to 4G.”

Sen further added, “We would want to stay true to brand’s positioning of ‘Democratizing Technology’ and help in ‘Massification of 4G’ providing the access of 4G to all with our range of smartphones starting INR 6999 to 10999. We are further looking to expand our LTE range and will be launching 5 to 6 more 4G enabled smartphones at various price points by the end of 2015 leveraging both online and offline channels”.

Specifications

Micromax Canvas Blaze 4G 
  • 4.5 inch display, 480x854 pixels
  • 1.1GHz  quad-core processor
  • Qualcomm Snapdragon 210 MSM8909
  • 1GB RAM
  • 8GB Internal storage, Expandable storage up to 32GB 
  • 5-megapixel Rear camera
  • 2-megapixel Front camera
  • 2000mAh battery
  • Android 5.1
  • Proximity sensor, Accelerometer, Ambient light sensor, Gyroscope

Micromax Canvas Fire 4G

  • 4.5-inch display, 480x854 pixels
  • 1GHz  quad-core processor
  • MediaTek MT6735
  • 1GB RAM
  • 8GB Internal storage, Expandable storage up to 32GB 
  • 5-megapixel Rear camera
  • 2-megapixel Front camera
  • 1850 mAh battery
  • Android 5.1
  • Proximity sensor, Accelerometer, Ambient light sensor, Gyroscope
Micromax Canvas Play 4G

  • 5.5-inch display, 480x854 pixels
  • 1.2GHz  quad-core processor
  • Qualcomm Snapdragon
  • 2GB RAM
  • 16GB Internal storage, Expandable storage up to 32GB 
  • 13-megapixel Rear camera
  • 5-megapixel Front camera
  • 2820mAh battery
  • Android 5.1
  • Proximity sensor, Accelerometer, Ambient light sensor, Gyroscope


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