Thursday, November 12, 2015
Flipkart introduced image search option in its updated Windows Phone App !!
Flipkart’s Windows Phone app picked up an update today that allows you to search for products using image search. Updating to version 2.4.0.0 introduces a camera icon in the search bar, clicking on which will allow you take photos of products you're interested in buying. You can then refine the categories to better tailor the search results. For instance, if you're looking for trainers, you can select shoes from the category list, and the app will show a list of shoes that match the image taken.
From the results, it looks like the feature works off of the colors in the image. Taking an image of the Nike Air Max 2015 (Volt/Jade) returned shoes that contained similar hues. Similarly, searching using the Nike Free Run as a reference resulted in listings of black-colored shoes. If you're looking to create an ensemble, you can take an image of your shoes and select different categories (such as t-shirts) to get a list of tees that match the color scheme of the shoes:
The feature works for products listed in the fashion segment (as they're tagged according to color). The results are not brand-centric as of now, but the idea behind image search is to browse products that look similar to the photo in question.
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